Our intervention involved crafting a new digital transformation strategy, specifically aimed at boosting lead generation. The centerpiece of this strategy was a complete overhaul of their website, with a strong focus on SEO to drive traffic and provide customers with the information they need for informed decisions. We enhanced the site with local landing pages, detailed product pages, an accessories shop, and a blog addressing common air conditioning inquiries. This multifaceted approach resulted in a revitalized website that now attracts substantial traffic and consistently generates high-quality leads, marking a new era of digital success for Arrow Air Conditioning.