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At Xtrordinate, we're reshaping the landscape of digital advertising. Our unique blend of retail, brand, and performance marketing forms a unified, impactful strategy. Our expertise in commerce media consultancy empowers you to leverage first-party data and a spectrum of formats, significantly enhancing your brand's visibility and reach. We're committed to elevating your brand awareness and delivering quantifiable outcomes. Join forces with Xtrordinate and step into a transformative era of digital marketing, where data-driven insights lead to unparalleled success in commerce media.

Commerce Media FAQ

Retail Media strategically places ads on a retailer’s e-commerce site or app, aiming to influence customers at the point of purchase, much like physical in-store displays. This model boosts brand visibility on the digital stage, extending beyond traditional retail boundaries through retail media networks that include third-party digital channels.

Performance Marketing, focusing on the bottom-funnel, drives conversions such as clicks and sales, leveraging third-party cookies and behavioral data. Brand Marketing, on the other hand, targets top-funnel objectives, emphasizing brand awareness and maximizing ad reach, using demographic and behavioral data.

Commerce Media merges these approaches for full-funnel marketing goals, using extensive first-party data and diverse ad formats, from video to sponsored product ads, with precise campaign measurement. It expands beyond retail media by incorporating a broad network of online publishers, enabling various advertisers to effectively engage audiences using data and AI. This comprehensive approach optimizes engagement across a wide digital landscape.

Commerce media, an evolution of retail media, is redefining digital shopping landscapes. This approach zeroes in on where consumers congregate online, from researching products to browsing in digital stores. Commerce media transcends the retail media framework by integrating a vast array of publishers on the open internet, alongside traditional retail platforms. This expansion allows not just retail but also non-retail and diverse advertisers to engage effectively with shoppers using sophisticated commerce data and AI.

This strategy is pivotal in places where consumers actively engage in research, comparison, and purchase. Furthermore, publishers are increasingly becoming discovery hubs by blending commerce with content, enhancing the consumer journey. Retailers, in tandem, are simplifying transaction processes with innovative commerce experiences on these publishers' platforms. This synergy of content, commerce, and technology is crafting a more seamless and intuitive shopping experience across the digital spectrum.

For Marketers: Minimize inefficiencies and elevate both engagement and conversion rates by honing in on audiences actively in the market. Utilize profound insights from commerce data to sharpen your targeting strategy, ensuring your message reaches the right audience at the right time.

For Media Owners: Boost your site's repeat visits and escalate sales figures by employing commerce data to tailor content specifically for your users. This data-driven approach enhances user engagement, turning casual visitors into loyal customers.

For Consumers: Experience a more personalized and relevant browsing journey, both in terms of website content and advertisements. Enjoy a seamless online experience that aligns with your interests and needs, transforming the way you interact with digital content.

Commerce media brings valuable opportunities but also faces key challenges in technology and privacy. The technological hurdle lies in a lack of expertise in deploying these advanced systems, potentially stalling advertising strategies and hindering competition. Investing in skilled personnel or forming external partnerships is essential for effective implementation.

Privacy concerns are equally crucial, given the reliance on consumer data for targeted advertising. This raises ethical and legal issues, alongside the risk of ad saturation leading to consumer fatigue. Balancing personalized advertising with consumer privacy is vital to maintaining engagement and trust in this data-driven advertising landscape.

Commerce Media Services

Commerce Media Consulting Commerce Media Consulting

Revolutionize your marketing with Xtrordinate, bridging the gap between shoppers and products across all touchpoints for impactful, transaction-driven advertising strategies

Technology and Data Technology and Data

Expert guidance on integrating top commerce media tools and technology to enhance targeting, refine measurement, and achieve insightful marketing objectives

Agency Capability Development Agency Capability Development

Enhance your media agency's prowess with our service, integrating commerce media capabilities for more effective, data-driven, and consumer-centric advertising solutions

Brand Capability Development Brand Capability Development

Transform your brand's marketing team with our service, infusing advanced commerce media skills for innovative, data-led, and impactful consumer engagement strategies.

Our Process

Inital Conversation 1

Inital Conversation

We don't make empty ROI promises, but we guarantee a conversation with us will be valuable for your business

Free Consultation 2

Free Consultation

Discover untapped opportunities: enjoy a complimentary consultation with our experts.

Proposal 3


Our team will craft a bespoke proposal uniquely designed to meet the specific needs of your business.

Project Launch 4

Project Launch

Post agreement on specifics we set the stage for your project's successful launch.

Commerce Media Facts


in ROAS by excluding out-of-stock items from Google Search


of Gen Z make purchases on social media


Growth in TikTok buyers in 2023

Commerce Media Gallery

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