Streamlined Guide to Selecting Your Ideal Media Agency
1. Culture & Chemistry: Prioritize a cultural fit with mutual respect, transparency, and collaboration. Seek agencies that show genuine interest in your business and maintain open communication.

2. Capabilities: Clearly identify your needs - strategic insight, creative brilliance, or PR acumen. Avoid being swayed by flashy presentations irrelevant to your marketing goals. Focus on agencies demonstrating strength in your required areas.

3. The People Factor: Ensure that the team pitching is the team you'll work with. Assess the agency's stability, team loyalty, and resource depth, particularly during growth or staff changes.

4. Size Considerations: Decide how prominent you want your account to be within the agency. Balance the desire for importance against the risk of being a smaller client in a large agency.

5. Category Expertise: While relevant experience is valuable, avoid agencies with set notions about your category. Look for fresh creativity and mature experience.

6. Management Skills: Choose agencies with diverse industry experience and hands-on managers. Prioritize those with strong performance records and stakeholder management skills.

7. Remuneration Structure: Seek flexible arrangements with reasonable salary structures. Consider Performance Based Remuneration (PBR) for agencies willing to align their profit with your success.

Partner with Confidence
Choose an agency that aligns with these criteria to build a successful and sustainable partnership.