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We specialize in empowering your in-housing journey, offering both fully managed services and expert consultation to scale your programmatic capabilities. Our dedicated team provides scalable trading and data science expertise, cutting-edge DSP-agnostic technology for omnichannel campaigns, and robust partnerships to ensure your brand achieves its desired business outcomes. Whether you're starting out or scaling up, we're committed to guiding you every step of the way. Join us in transforming your brand's digital strategy for unparalleled success.

Programmatic In-Housing FAQ

Embrace the Future of Programmatic In-Housing with 3 Strategic Models

1. Full-Stack In-Housing

Who's it for? Large-scale brands seeking complete autonomy.
Key Features: Self-developed programmatic tech stack, in-house media buying team.
Benefits: Full control and scalability.

2. Hybrid In-Housing

Who's it for? Brands looking for a balanced approach.
Key Features: Combines in-house strategy with external tech resources.
Benefits: Control and cost-effectiveness, with agency support when needed.

3. Self-Service In-Housing

Who's it for? Newcomers to programmatic advertising.
Key Features: User-friendly self-serve DSP, optional expert guidance.
Benefits: Low-risk, budget-friendly entry into programmatic in-housing.
Start Your In-Housing Journey Today

Discover which model aligns with your brand's vision. Connect with us for expert advice and kickstart a transformative approach to digital advertising!

Embrace the Benefits:

Control & Transparency: 57% of marketers value the clear insight and deeper consumer understanding gained from in-house media buying.

Target Audience Precision: 46% report improved audience targeting through advanced programmatic options and ad customization.

Ad Inventory Access: 39% appreciate the agility of immediate campaign adjustments and continuous data access.
Navigate the Challenges:

Workflow Complexity: 48% face hurdles in integrating skill sets and managing data effectively within in-house systems.
Media Quality Assurance: 47% contend with maintaining ad quality, including fraud prevention and brand safety.

Talent Acquisition: 37% struggle with recruiting and training the right staff amidst high industry turnover.

Let us guide you through these complexities to unlock the full potential of your in-house advertising strategy. Connect with our experts for tailored solutions and insights.


As Google delays the rollout of its Privacy Sandbox, brands and marketers are actively seeking alternatives to third-party data tracking. Many are already distancing themselves from these traditional methods, wary of investing in soon-to-be outdated solutions or adopting new, yet unclear targeting mechanisms.

The emerging focus is on first-party data - a secure, privacy-compliant approach sourced directly from users who willingly share their information. In 2021, this method has become increasingly relevant, marking a shift towards first-party data-driven advertising strategies.

For brands seeking to adapt, the options include:

  1. Awaiting the public release of Google's Privacy Sandbox for a fresh approach.
  2. Developing their own first-party data repositories.
  3. Collaborating with ad-tech firms that facilitate building a first-party data client base.
  4. Leveraging contextual advertising that solely relies on first-party data.
  5. Partnering with ad-tech companies that offer both first-party data collection and contextual advertising for a robust, cookie-free advertising strategy.

These strategies signify a pivotal move towards more ethical, user-respecting advertising in the digital age.

The digital marketing landscape is undergoing a transformative shift, with programmatic advertising evolving from a niche, technically complex domain to a mainstream, impactful tool. This evolution has made programmatic accessible not just to media-buying agencies and advertisers, but also to brands taking their programmatic efforts in-house.

In the emerging cookieless digital marketing landscape, brands and marketers must adapt to new strategies. The focus is shifting towards accumulating reliable first-party data and exploring innovative cookieless advertising methods.

Top Trends for a Cookie-Free Digital World:

Programmatic Dominance: Programmatic advertising is expected to excel. A 20% increase in marketers prioritizing programmatic reflects a shift towards new targeting methods without third-party data. Despite the pandemic, programmatic advertising has shown resilience and growth.

In-House Programmatic: Budget constraints and the increased accessibility of programmatic tools are driving brands to bring programmatic in-house. This doesn’t necessarily mean creating proprietary platforms but rather using market-available solutions with expert support.

Investment in Brand-Safe Solutions: With advertising strategies moving in-house and the rise of programmatic during the pandemic, brands are investing more in their programmatic capabilities, benefiting from direct customer engagement and cost efficiencies.

Preference for First-Party Data: In this new era, the programmatic industry must evolve, shifting from traditional targeting methods to innovative approaches that prioritize first-party data and brand satisfaction.

These trends underscore a critical transition period in digital marketing, where agility and innovation will define success in a post-cookie world.

Programmatic In-Housing Services

Inhousing Consulting Inhousing Consulting

Transform your programmatic advertising with Xtrrodinate. Our deep expertise in technology, processes, talent, and creativity propels your advertising to new heights, keeping you at the forefront of the ever-evolving digital landscape.

Technology Support Technology Support

Maximize your advertising impact with our advanced technology expertise. Whether buy-side, sell-side, or data management infrastructure, our tailored solutions propel your business to the forefront of the digital advertising realm.

Data & Identity Data & Identity

Transform your brand with our expert data analysis for precise targeting and measurement, complemented by proficient RFI guidance, vendor selection, and seamless integration services.

Talent Advantage Talent Advantage

At Xtrordinate, we offer comprehensive talent management, from strategic hiring and targeted training to seamlessly integrating with your team as an extension of your workforce. Whether it's enhancing current operations or spearheading new ventures.

Our Process

Inital Conversation 1

Inital Conversation

We don't make empty ROI promises, but we guarantee a conversation with us will be valuable for your business

Free Consultation 2

Free Consultation

Discover untapped opportunities: enjoy a complimentary consultation with our experts.

Proposal 3


Our team will craft a bespoke proposal uniquely designed to meet the specific needs of your business.

Project Launch 4

Project Launch

Post agreement on specifics we set the stage for your project's successful launch.

Programmatic In-Housing Facts


of businesses that use customer data platforms (CDPs) report positive in terms of revenues and customer loyalty


of brands have in-housing in place in 2022, compared with 57% in 2020


of brand marketers say In-housing is a ‘nightmare’

Programmatic In-Housing Gallery

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