Our intervention focused on refining the brand's core mission to emphatically address chronic pain relief. We honed in on defining their target customer more precisely. The result was a redesigned website that not only vividly communicates the relief and joy from alleviating pain or anxiety but also offers intuitive navigation for customers to easily find products suited to their specific ailments. Moreover, we integrated features that underscore the natural and potent ingredients like ginger and magnesium, further solidifying the product's unique value proposition in the market