Our intervention involved crafting a new, dynamic social media strategy that would spotlight Pukka's distinct qualities. We focused on showcasing the myriad benefits of their herbs, the inspiring journey of their founders, their dedication to fair trade and organic sourcing, and the genuine affection their customers have for their products. This strategy was not just about promoting a tea; it was about sharing a story of passion, quality, and commitment, helping Pukka stand out in a crowded marketplace.